Social Media Manager

Desired Skills:

• Regularly track and analyze social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) to identify trends, brand mentions, and user interactions.
• Collect, interpret, and analyze social media data using analytics tools. Monitor engagement metrics, reach, sentiment analysis, and competitor benchmarking.
• Create comprehensive reports and dashboards summarizing social media performance, key metrics, and campaign results. Present findings to internal teams and clients with actionable recommendations.
• Conduct audience research to identify target demographics, preferences, and interests. Use this data to develop effective social media strategies and content plans.
• Collaborate with the marketing team to optimize social media campaigns based on performance analysis and industry best practices. Recommend adjustments to content, targeting, and ad spend to maximize ROI.
• Keep abreast of social media trends, algorithm changes, and emerging platforms. Apply this knowledge to propose innovative strategies and tactics.
• Monitor social media conversations, feedback, and reviews related to clients' brands. Provide insights and suggestions for addressing customer concerns or improving brand sentiment.
• Work closely with cross-functional teams, including marketing, content, and design, to align social media efforts with broader marketing initiatives and ensure consistent messaging and branding.

Qualifications:

• Proven work experience as a Social Media Analyst or similar role.
• Hands-on experience with social media platforms for business.
• Knowledge of SEO, web traffic metrics, and social media best practices.
• Strong analytical and communication skills.
• Ability to work independently in a remote environment.
• Proficiency in social media management tools and design software.
• Excellent copywriting skills and ability to deliver creative content.
• BSc degree in Marketing or a relevant field.