Product Manager - DIS Delhi

About Straumann

The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation, and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully- or partly owned companies and partners.

People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.

Straumann India is the leading player in the implantology and dental prosthesis market as well as oral tissue regeneration. The combination of these activities gives us a unique position in the current market and a winning position for the future, especially in the innovative world of digital dentistry. We are strongly involved in research, innovation and technology in order to continue to be a partner of choice for dentists and their patients.

As a fundamental team player within the overall Marketing Team and with other key areas as Sales, the Product Manager develops and implements the local marketing plan and ensures market outperformance, target achievement and profitability for his/ her business franchise.

The Product Manager will be responsible for leading key elements of the commercial plan and tactical programs for Straumann Group‘s implant systems in Indian market.  The Product Manager will be responsible for taking a lead role to ensure proper sales alignment and coordination of marketing activities. 

The individual will be responsible for promoting Straumann Group’s implant systems with a primary emphasis on implementation and execution. The individual will be required to demonstrate skills in leadership both externally with the customers, sales team and internally with other members of the marketing team.

• Defines the product strategy and roadmap - develops marketing strategies for the sales team
• Assists the Head of Marketing in development of product launches, updates, and marketing collateral
• Ensures top line sales and market share for respective product franchises through meaningful initiatives & promotions
• Conducts and analyzes market and competitive intelligence
• Responsible for reviewing product data to ensure that the sales team is kept up to date on new developments and product enhancements
• Assist with the development of the annual marketing plan
• Responsible for preparing product forecasts and the monitoring of inventory levels at central and local warehouses to ensure supply timelines.
• Assists with product sales analysis, forecasting, pricing, and returns
• Assists in PR activities for new product launches
• Liaise with Regional Office and Head Office product managers
• Strong sales acumen in understanding and translating value proposition to the market and customers

Market and Product Expertise

• Understands global company strategy and translates this into sales relevant initiatives within respective product franchise
• Internal specialist for respective product portfolio, related practice workflows and current and future trends
• Knows competitive environment on product and commercial aspects

Launch & Life Cycle Management

• Managing successful launches collaborates with key internal stakeholders to drive launches, manages forecasting, sales initiatives, monitoring and implementation of corrective actions
• Portfolio management
• Strong interaction and collaboration with the Global Marketing team at Headquarters
• Works closely with the sales team to develop high quality marketing plans

Communication

• Acts as internal Sales Person to sell products, services and insights to local sales team
• Supports sales calls through effective and efficient co-travel with local sales team
• Ensures interdisciplinary alignment with internal stakeholders

Commercial Expertise

• Develops meaningful marketing initiatives and sales promotions
• Supports sales calls thru effective and efficient co-travel with local sales team
• Monitors performances and activities of respective product franchises, giving full transparency in the
  organization of performance achievements with sales team
• Actively utilizing CRM information to drive marketing initiatives
• Identifies market trends and competitor activities
• Creates valuable insights to feed commercial talk tracks

Represents the Company

• When necessary, support key customers initiatives
• Identify, convert and support national / regional Opinion Leaders

Education/Professional experience

• University Degree in Business Administration, Marketing or Health Sciences complemented with a master’s degree in a business-related area
• Advanced skills in Microsoft Office applications (Word, Excel, and PowerPoint), Internet with excellent presentation skills
• Experience in B-to-B environment with a direct sales force
• Experienced in Medical device / Bioscience / Technology markets (preferably dentistry) strongly preferred
• Minimum 5 years of experience in a similar position
• Strong analytical skills, business acumen and ability to work independently
• Demonstrated strong team contributor
• Ability to thrive and learn in a fast paced and ever changing environment
• Proven record of demonstrating initiative
• Excellent verbal and written communication skills in English and other local languages