Senior Associate - Demand Generation

About Sutherland: Sutherland is an experience led digital transformation company focused on delivering exceptional experiences for both customers and employees. For over 36 years, we have been entrusted with caring for our clients’ customers - a responsibility we believe we should earn every day. We are dedicated to making those experiences as delightful as possible - instantaneous, relevant, predictive and frictionless. As an early pioneer in robotic automation, we added to our core through steady investment and acquiring key capabilities. Our design capabilities marry human insight, design thinking, and process engineering. To make these designs come to life as envisioned by our designers, we employ the latest in robotic automation, conversational AI techniques with a range of AI-ML enhanced products and cloud-based platforms.

We believe that the best relationships come from trust and value. In addition to delivering exceptionally engineered experiences, we help our clients improve their productivity, reduce costs, enhance customer loyalty, build additional revenues, reduce time-to-market and efficiently enter new markets. We also stand by our results. Sixty-one percent of our business is outcome based, ensuring our success is clearly tied to our clients’ success. We think that is pretty simple for our clients to understand, and it adds to trust and transparency.

Today, over 60 percent of our revenues come from clients with us for more than 11 years. Forty percent of our revenues come from Fortune-50, and 56 percent from Fortune-500 clients. Our digital backbone spans 144 countries around the world, with 61 delivery centres across 19 countries, handling over 43 million transactions a month for approximately 70 clients. We are a team of 40K+ global professionals, operationally effective, culturally meshed, and committed to our clients and to one another. We call it One Sutherland. Visit our website to know more about us https://www.sutherlandglobal.com/ LinkedIn https://www.linkedin.com/company/sutherland-global

Senior Associate - Demand Generation
Experience: 3-5 Years
Location: Hyderabad

Position Overview:

We are seeking a motivated and results driven Inside Sales Representative to join our team. As an Inside Sales Representative, you will be responsible for generating new business opportunities and nurturing prospects within the USA, Canada, Middle East, UK, Europe market. Your primary focus will be on pitching our products or services through phone calls, emails, and professional platforms. This is a target-driven role that requires excellent communication skills and a strong ability to build relationships with potential customers.

Responsibilities:

1. Generate new business opportunities by proactively prospecting and qualifying leads.
2. Conduct outbound calls and emails to engage with potential customers, understand their needs, and present our products or services.
3. Develop and maintain a strong pipeline of leads through effective lead generation and lead nurturing strategies.
4. Build and maintain relationships with potential customers to support sales team to achieve revenue targets.
5. Collaborate with the sales team to develop and execute sales strategies.
6. Ability to present/pitch via various channels, product information, demonstrations, and presentations to prospects to showcase the value and benefits of our offerings.
7. Follow up with prospect to generate leads in a timely manner to ensure a positive customer experience and maximize conversion rates.
8. Use CRM software to track sales activities, update customer information.
9. Stay up to date with industry trends, market dynamics, and competitor activities to identify new business opportunities.
10. Collaborate with marketing teams to align sales efforts with marketing campaigns and initiatives.

Qualifications:

1. Proven inside sales experience in the USA, Global market, preferably in a B2B environment.
2. Excellent communication skills, both written and verbal, with the ability to effectively articulate product/services value propositions.
3. Strong negotiation and persuasion skills to overcome objections and close deals.
4. Self-motivated and target-oriented with a demonstrated ability to work independently and as part of a team.
5. Ability to build and maintain relationships with customers through trust and credibility.
6. Proficiency in using CRM software and other sales tools to track activities and manage leads.
7. Knowledge of sales techniques and best practices in lead generation and qualification.
8. Good organizational and time management skills to prioritize tasks and meet deadlines.
9. A proactive and solution-oriented mindset with the ability to adapt to changing market conditions.
10. Bachelor's degree in business, marketing, or a related field is preferred.

MBA or Any Graduate

All your information will be kept confidential according to EEO guidelines.