The
SEO Specialist will be responsible for optimising our online presence through
strategic SEO and SEM efforts. This role involves comprehensive analysis of web
traffic, competitors' keywords, and SEO content alignment. The ideal candidate
will have a strong background in SEO with a focus on data-driven
decision-making and an in-depth understanding of current digital marketing
trends.
Key
Responsibilities:
·Conduct thorough SEO analysis
including competitor keyword research.
·Identify high-value SEO search
keywords and SEM keyword pricing.
·Develop keyword targets to own and
lead within the industry
·Implement technical SEO strategies to
optimize site performance.
·Align content strategies with SEO best
practices.
·Create and optimize "what
is" landing pages to capture search intent and drive traffic.
4.ABM
(Account-Based Marketing) Sourcing:
·Identify and target persona profiles
for ABM campaigns.
·Develop and implement content gating
strategies.
·Gather ABM profiles and craft tailored
LinkedIn strategies to engage targeted audiences.
·Build and invite a network within
specific industries for ABM initiatives.
5.Audience
and Buyer’s Journey Mapping:
·Define probable customer journeys for
different audience segments.
·Determine necessary tools for each
stage of the buyer’s journey.
·Design content delivery methods to
effectively engage audiences at various stages.
6.Metrics
and Performance Tracking:
·Bachelor’s
degree in Marketing, Business, or a related field.
·Proven experience in SEO and digital
marketing strategies.
·Strong analytical skills with the
ability to interpret complex data and generate actionable insights.
·Proficiency in SEO and digital
marketing tools and platforms such as Google Analytics, SEMrush, Moz, etc.
·Excellent communication and
presentation skills.
·Ability
to work collaboratively in a fast-paced environment and manage multiple
projects simultaneously.
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